Looking for inventive ways to engage your audience without having to take time to write posts? Both Facebook and Instagram feature a “Live” video option where you can instantly relay to your followers the latest office happenings. First things first, how do you go live? Before you decide to go live do a tiny bit of pre-planning by announcing to […]
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Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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In this day and age, we are constantly flooded with information, so much so that sometimes it’s hard to process everything we see online. Infographics are becoming an increasingly popular way to display information on social media. An infographic is the visualization of data using design elements and colors to grab a viewer’s attention. When you only have a few […]
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If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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So, you have been reading through your favorite Facebook group for the third time today, and you continue to see some very persuasive advice from your peers on the benefits of taking insurance within your growing orthodontic practice. You also notice there are some doctors who are adamant that insurance participation is terrible, and only the weak submit to insurance […]
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As a business owner, you’ve done your due diligence and spent time reading various blogs about why digital marketing matters. You understand that it’s 2018 and not being online isn’t an option anymore. What truly matters is building a website that is unique to you, eye-catching and ultimately brings you new patients. Your website needs to be better than the […]
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Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re looking for. […]
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Whether you work in online marketing or it’s simply part of your marketing plan for your business, there’s no denying that staying informed is the name of the game. With updates happening constantly and new features being released across different platforms left and right, it’s important to know how these changes affect you and how you can use them […]
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At Sesame, we’ve been hard at work adding new and improved capabilities to your reminder system. Check out some of our newest features below. Smart Feedback Building your reputation online with genuine patient reviews is an essential step in marketing your practice to potential new patients. With our new automated Smart Feedback feature, it is now easier than ever to […]
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Best practices on social media are constantly evolving. We’ve seen large strides in various practices such as celebrity endorsers, micro-influencers, and customer advocates over the last five years. The big component that ties these three together? User-generated content (UGC). Lately, organic content is taking a backseat and its ability to produce significant reach is dwindling. Not only that, the cost […]
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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!
