Sesame Blog

Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about people’s actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
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Creating a social media strategy which engages not only your current followers but helps reach new ones is all about honing in on your target audience. So how exactly do you find the particular audience you’re searching for? One of the strongest ways to do this is through  the use of hashtags. Hashtags are a great way to reach the […]
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If you’re a Sesame member, you probably remember hearing about First Call when you were given an overview of your services. You may also recognize the name as the heading of a section that comes up in your monthly progress reports. It’s also very possible that you may not remember what First Call actually is, or what it does. Well, […]
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It’s the question on everybody’s mind: what am I supposed to post on Facebook? To answer that question, let’s start by exploring why people use Facebook. Facebook is the most widely-used social media platform in the United States. Facebook’s mission is to build communities and bring people together. Anyone can share and receive personal updates to connect with friends and […]
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There are so many great platforms on social media that allow you to build your business’ presence online. Some are pretty straightforward: Instagram is for photos, Facebook is your home base (i.e. the easiest way to communicate with your patients), and Twitter is for being part of a conversation (especially helpful for businesses who offer some form of product-specific customer […]
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You’re a tech savvy doctor who has moved your practice into the 21st century. You’ve been advised over the past few years about the need to send text message reminders to your patients. You may not know it, but it shouldn’t be surprising that 97% of adults in the USA text weekly, and that text messages have a 98% open […]
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When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings and those listings you see are […]
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These days, most  people know what social media is. Chances are, even if you aren’t on Facebook or Twitter, you’ve heard about people sharing what they ate for breakfast or posting pictures of their latest vacation. While not every post or update is going to be a winner (no, we don’t want to see pictures of every meal you enjoy), […]
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Oh, how time flies by. The summer season is nearing its end and we’re already feeling nostalgic. Feeling the same way? Then now is the perfect opportunity to share some of those moments on social media. Summertime memories are fresh in our minds and your followers are itching to see what you’ve been up to this season, so don’t leave […]
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A lot goes into building a successful PPC (Pay-Per-Click) campaign. From researching and selecting the right keywords to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your brand or […]
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