Sesame Blog

There are a number of tools you can use to show patients what your practice is all about. For example, you can post fun photos on your Facebook page or you can post an interactive story on Instagram. But let’s focus on your most powerful tool – your blog! If you’re not blogging, it’s time to get started! Here are […]
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Redesigning a website is an exciting project. It’s so nice to see it come back to life when it’s all done and the final updates have been made. However, what many people don’t realize (or forget) is that when you complete a website redesign, Google has to come back and crawl the new site. That means it re-indexes the changes […]
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  Understanding how to define your target audience by creating unique and SEO friendly content can be challenging. Luckily, your Sesame social media and SEO experts are always here to help. With the tips below you’ll learn how to better understand what the right content for your patients is, and how to go about creating it.     Knowing your […]
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I’m one of those dreaded millenials you keep hearing about. I’m slowly killing the internet with my cat memes and laziness. But for the future of your practice, people like myself matter. We’re tech-savvy and care about things like how your website looks, what you post on Facebook and even whether or not you’re on Instagram! I’ve worked in the […]
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A new Mobile Wallet Market Research Report recently published by Allied Market Research estimates that more than 70% of smartphone users are willing to adopt mobile payment modes and 15% have already completed the adoption. The mobile wallet system allows consumers to pay by smartphone, tablet or other app-enabled mobile device while on-the-go from any location, at anytime. The study […]
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We know that managing your social networks can feel like a lot of work sometimes. The easiest way to avoid feeling overwhelmed is to take some time to build your social strategy and make sure you’re prioritizing the right networks. While every practice is unique and may approach social media differently, this is the approach we recommend based on what […]
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Each year like clockwork, Google makes significant changes to their various platforms and ranking algorithm. Every change comes as a result of consumer search habits and emerging technology that make up today’s fast-paced modern climate. Our Sesame Search team works tirelessly to stay on top of these changes as the online community continues to evolve. This year, Sesame’s Search Team […]
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  You may be wondering what a click-through rate (CTR) is and why it’s  important when it comes to your marketing efforts. A CTR is the ratio of clicks on a link compared to impressions in your campaign. A vast array of factors can influence it and unfortunately, some are out of your hands. However, there are some things you […]
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Search engine optimization (SEO) is the practice of increasing the quantity of traffic to your website through organic search engine results. The purpose of SEO is to increase website traffic, expand brand awareness, and improve rankings. Oral health providers need to invest in a dynamic SEO strategy to be able to meet their current and  potential patients where many of […]
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  You might be wondering, why do I need citation management? Well, local search results are dependent on healthy citations and leads in order to improve rankings, website traffic and ultimately, conversions. Good citation management allows your community to have an accurate impression of your business instead of being misdirected by incorrect or duplicate listings. If you have decided to […]
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