Sesame Blog

Never has customer feedback been so widely visible and vital for businesses as it is in today’s marketing landscape. The voice of customers can either be your best marketing presence, or it can be the force that severely weakens your brand. Since your online reputation is so critical for your business, we always encourage our members to respond to all […]
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We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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  As a Dental/Ortho Sesame member, you’ve made it a priority to maintain the best possible communication between your office and your patients. Email appointment reminders, post-appointment feedback, and financial notifications are effective tools to keep those lines open. But what good is your email if it can’t be read on a smartphone? Understanding Mobile Email Trends Imagine yourself in […]
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Here at Sesame, we want to make sure our Dental/Ortho Sesame Members are utilizing our services to the fullest. Our members have access to a number of powerful features designed to help their practice thrive. Over the next few months we will be spotlighting some of these features, and explaining how they can be utilized. First up: Family Reminders and Message Mapping Family […]
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When it comes to social media marketing, it is really important to find great new ways to create content that engages your audience. So how do you find those effective ideas that will draw your patients and potential new patients into your posts? Start by looking at the numbers. According to recently released statistics by Facebook, there are more than […]
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Patient communication is the core of every successful dental practice. Today, most practice management systems come standard with basic patient communication functionality. However, Sesame elevates patient communication to an entirely new level, making it easier and more effective than ever. So whether you’re new to the idea of e-communication or if you’re unsure whether you are fully maximizing the capability […]
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Patients today are 10 times more likely to find you online than in the Yellow Pages, and the cornerstone of every dentist’s digital strategy should be the practice website. When executed well, it can be a powerful marketing tool for driving new patients into the practice and a valuable means of maintaining relationships with your existing patient base. The practice […]
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The domain is your website address or name. For example, FamilyDental.com. Be sure your office web site domain is registered to you or your business. Your domain name is a business asset, it has value. It is as much a part of your business as the name, the logo, and the patient records. Sometimes web site providers will register the […]
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Imagine you’re having a perfect day in your life as a dentist. What would it look like? You had your new patient at “hello!” You’d rock her with your ability to connect personally. Just like an amazing speaker, you’d exit to thunderous applause and your new patient would say, “Yes!” to your recommendations. They said, “That was exactly what I […]
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Many factors play into a dental practice’s online marketing strategy, and online reviews are becoming increasingly important. Search engine optimization (also known as SEO) is no longer a simple process of backlinks and metatags; today, Google, Bing, and Yahoo have algorithms that take into account the practice’s overall online presence, including its website, blog and social media profiles, in addition […]
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