Sesame Blog

For most dentists marketing is all about “the new patient”. However your existing patients actually have more potential value and should not be neglected. Existing patients already have a relationship with your practice. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will […]
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This blog post isn’t about unethical care. I find that many doctors are conservative in their recommendations. However, how many times did the tooth you’re watching break? And if the tooth broke, would it have been better for the patient to treat it before the break? How often have you opened up a ‘watched’ area and wished you’d treated it […]
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Wait, according to my parents I was supposed to get my head ‘out of the clouds’. How times have changed. Does anyone really know what the cloud is? By most accounts the term “the cloud” was first introduced broadly by Google in 2006, though its origins can be traced back to a much earlier time. For one view of this […]
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Download the 2014 Dental Market Survey on Digital Marketing and Patient Communications Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of […]
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To effectively manage a dental practice for profitability is imperative that you retain relationships with existing patients, reduce no shows, keep schedules full, collect treatment fees, and attract new patients. In order to achieve these operational objectives your practice has likely developed a comprehensive, and perhaps complicated, set of systems to manage your daily activities. This most likely includes systems […]
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The Internet may connect us globally, but consumers primarily search for businesses right in their own backyard. Recent studies have shown that 90% of consumers use search engines when looking for local products or services. That said, consumers don’t dig too deeply into search results – 87% of all clicks from organic search-engine traffic go to the first five results. […]
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77% of business-to-consumer companies (like your practice) acquire customers through Facebook. Ever notice how some Facebook posts from dental practices—maybe even a competitor—seem to rack up hundreds of “likes,” shares, and comments with ease? Curious as to how these practices’ brands manage to consistently engage their patients and prospective patients? Studies have shown that the more customers engage with a […]
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You may have heard that several changes to the Federal Communications Commission Regulations (FCC Regulations) implementing the Telephone Consumer Protection Act of 1991 (TCPA) went into effect on October 16th, and you may be wondering how these changes affect the voice and text reminders that Sesame sends on your behalf. As a bit of background, the TCPA restricts the use […]
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70% of patients say that online reviews are as important as the dentist’s credentials.[1] It’s clear that prospective patients rely on online patient reviews as a key influencer when choosing a new dental care provider. The challenge for practices is to ensure their patient reviews get in front of the right audience, at the right time in their purchase process […]
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Healthgrades.com is the Internet’s largest healthcare information and ratings portal.  This site has more than 20 million searches for a dental care provider (the third largest search category).  If your practice doesn’t have a profile on this site you are missing out on hundreds of searches done by prospective patients in your local area. Claiming your basic profile on healthgrades.com […]
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