Sesame Blog

Sesame has formed a strategic partnership with Healthgrades, the Internet’s largest healthcare information and ratings portal, introducing an effective new way for dental practices to acquire new patients. Healthgrades is a leading online resource for consumers seeking comprehensive healthcare information. over the past year, more than 225 million visitors used the Healthgrades.com website to search, evaluate and connect with healthcare […]
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Sesame Insider Insights By Naomi Cooper (minoamarketing.com) – President, Minoa Marketing & Chief Marketing Consultant, Pride Institute Since Facebook’s inception less than a decade ago, the social media powerhouse’s utility for small businesses in general and dental practices, in particular, has evolved dramatically. These days it’s not enough for the practice to simply have a business page; the goal is […]
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Sesame Insider Insights By Dr. Larry Emmott Graph Search Could Change Everything The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing. …There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before… With Graph Search the person looking for a dentist … can search […]
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Sesame Insider Insights By Dr. Larry Emmott Are you net savvy? Take this quiz to determine your online footprint. Do you have a practice web page? Has the practice web page been updated in the last year? Do you send e-mails to patients? Do you have an office blog? Are you on Facebook, as a dentist? Do you Tweet? Are you […]
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Sesame Insider Insights By Naomi Cooper – President, Minoa Marketing & Chief Marketing Consultant, Pride Institute Patients today are looking to connect with the practice before they ever walk through the front door. A strategically designed website will properly introduce new patients to the practice, and when implemented correctly, the site can be a powerful driver of new patient flow. […]
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What is changing the landscape of the Internet? Hint: It’s something you probably use on a daily basis. Mobile devices, such as smartphones and tablets, are changing the way we consume the Internet. In fact 81% of people prefer searching the Internet on their mobile device for its convenience and speed (Vocus Blog). Is Your Website Mobile-Friendly? Take out your […]
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In an ongoing effort to help dental practices accelerate new patient acquisition, build patient loyalty and transform the patient experience, Sesame is excited to announce their alliance with the National Dental Association. “Sesame is a staunch supporter of the National Dental Association’s mission to promote oral health equity in underserved and vulnerable communities,” said Diana P. Friedman, Chief Executive Officer of […]
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An announcement was made a few weeks ago regarding the latest evolution of Google+.  A few of the great new features on the dashboard below are Insights which show the owner how many views their Google+ page has received, Driving Directions which shows where requestors are when looking for driving directions and Top Searches where the office can see which […]
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We recently had the pleasure of spending time with Dr. Lou Shuman, President of the Pride Institute last month here at the Sesame headquarters. Dr. Shuman, who has extensive experience and expertise in both the dental and medical field,  has taken it upon himself to become an expert in the world of social media as well. He is a leading […]
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To effectively manage a dental practice for profitability it is imperative that you retain relationships with existing patients, reduce no shows, keep schedules full, collect treatment fees, and attract new patients. In order to achieve these operational objectives your practice has likely developed a comprehensive, and perhaps complicated, set of systems to manage your daily activities. This most likely includes […]
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