Sesame Blog

For many of Facebook’s 1 billion users, there has been a persistent frustration in the social network’s search function. All of that is about to change now with the release of Facebook’s new Graph Search. Hands down, the lumbering giant in the field of search and social search, thus far is Google, but there is one thing even Google can’t […]
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Apple released the iPhone 5 on September 12, 2012, and introduced iOS 6, an advanced mobile operating system. While the iPhone features the latest technology, it also introduced a new maps app with Apple-designed cartography, turn-by-turn navigation and Yelp reviews. With iOS6, the default maps application is now powered by Apple Maps. You may be wondering what this means for […]
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We’re excited to partner with our friends at Miles Global to bring you an all-day seminar full of practical tips on practice management and online marketing. This interactive, hands-on event will ignite and excite your marketing and patient management, propelling your practice to the next level in 2013. Benefit from practical, easy to implement tools that will guarantee better production, […]
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You may know Google best as the popular search engine, but when it comes to online marketing, social media and SEO, Google is a serious powerhouse. Google purchased YouTube, the largest video sharing site to date, and launched both Google+ and Google+ Local. Why is this important for your practice? Patients are turning to the internet to find health care […]
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Tomorrow we’re looking forward to welcoming back Fran Pangakis and Shari Tastad of EBrilliance to present a webinar on delivering the WOW in customer service. Learn the three most common mistakes practices make, and discover why your practice culture may be your most important asset, and how you can empower your employees to perform and embody your core values. Fran […]
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Last week we turned our attention to the common mistakes we see with dental website designs, and explored five mistakes related to design and functionality. If you missed those tips, click here to read Mistakes to Avoid In Your Dental Website: Part I. Today, in part II, we will cover the next five mistakes to avoid, all related to the […]
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How important is it to have an appealing website? According to comScore, a digital analytics company, more than 139.1 million consumers utilize the Internet to seek healthcare information from healthcare sites on a monthly basis. Remember, even prospective patients who hear about you from a family or friend are still likely to check out your practice website before making the […]
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This Thursday we are pleased to welcome Adam Decker, Co-owner of Veros Dental for a webinar on the Patient Protection and Affordable Care Act (also known as Obamacare), as it relates to the dentist, their employees, and their practice. This practical webinar will cover the provisions of the act that will specifically impact your practice in the near future, and […]
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What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
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