Sesame Blog

Did you know that over the past year, America’s top brands have made improvements in how they use online branded communities to reach their customers? However, some opportunities for engagement remain untapped, according to a new report by ComBlu. More brands are taking a strategic approach to social media engagement. Among the 251 online branded communities studied, managed by 92 […]
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The latest issue of Dental Products Report has listed Sesame 24-7 as one of the top five marketing services in it’s annual TOP 100 for dental products. This list is determined by feedback from DPR readers, users, editorial team and conversations with trusted key opinion leaders. Our Top Patient Appeal Rated Dental Websites are highlighted as well as our research […]
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Professional services companies that generate a large proportion of  new business via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such high-growth firms. The findings were based on a […]
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In the next two years, mobiThinking estimates one billion people will have accessed the Internet using a mobile device. And, in the US, 25% of people have abandoned the laptop for exclusive use of mobile devices. These people are bypassing PC ownership in favor of the convenience of the mobile device. So how do you leverage the power of the […]
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The past few years have seen a fundamental shift in how marketing dollars are best spent in a general or specialty dental practice. Traditional promotional channels including direct marketing, yellow page listings, and local community centered media are losing relevance as prospective patients increasingly rely on the internet for research and purchasing decisions. In the world of 24-7 web presence, […]
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According to a HubSpot guest post by Lior Levin, a marketing consultant, “despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5 times in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales.” Already mobile searches may account for some 16% of […]
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Our last webinar of November is tomorrow! The Future of Orthodontics with Dr. Terry Sellke of The Bottom Line Date: Thursday November 17, 2011 Time: 5 p.m. PST Times are changing…again. Dr. Sellke has made it through five recessions in his practice life, and this recession is very different. If you’ve heard him speak in the past, you will be […]
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Last week, Sesame Director of Business Development, Rachel Mele, gave a presentation to the attendees of the 2011 Greater Philadelphia Society of Orthodontists annual meeting. Her lecture topic focused on using SEO, social media, and online marketing to get found by prospective patients. Rachel’s presentation offered attendees actionable tips and strategies to take back to their practices the very next […]
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Don’t miss this exciting webinar: Use Direct Mail to Target the New Patients YOU Want! with Michael Fleming of Innovate Media Marketing, Inc Date: Tuesday November 15, 2011 Time: 9 a.m. PST There are many different ways to implement a Direct Mail program into a practice…but which way is the best way for YOUR practice? You can attract the quantity […]
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To Tweet or Not to Tweet! Many dental practices are gearing up for 2012—crafting marketing strategies and affixing dollar amounts to marketing budgets. Through this planning process, there is one question that often arises surrounding social media for dental practices: Should your dental practice invest in social media? The answer is simple: Yes! Your prospective and existing patients are using […]
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