Sesame Blog

Everyone at Sesame has been busy preparing for two exciting upcoming conferences. From September 23-24, the Pacific Coast Society of Orthodontists (PCSO) will be holding their annual session in Vancouver, BC. On the same dates, the Canadian Association of Orthodontists (CAO) will be holding their annnual session in Halifax, NS. Sesame will be at both events, and we encourage you […]
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When it comes to online marketing, there are many different strategies out there that your practice can use to market to prospective patients. Increasingly important to an effective online strategy in your practice are search engine and social media marketing.  Whether you’re aiming to rank higher on Google, or want to build your presence on Facebook, these strategies are critical […]
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We are delighted to share the exciting news that Sesame has made the prestigious Inc. 5000 list for 2011! The Inc. 500 and 5000 represent the fastest growing privately held companies in the United States, and we are honored to be recognized on a list among many prominent brands and entrepreneurs. For the 2011, Sesame ranked #2024 overall, and more […]
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Every day we hear some incredible stories from practices around the country about how they are using online technologies to interact with new and current patients. Dental and orthodontic practices alike are using online tools to build lifelong relationships We’re excited to roll out a new contest for Sesame Members on our Facebook page, entitled “How the Internet Changed My […]
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One of the fastest-growing trends in online marketing has been Quick Response Codes, also known as QR Codes. You’ve probably seen these square bar-codes starting to pop up on brochures, business cards, and even billboards! The codes, when scanned with a special app on a smartphone, can take the user to a website, social network, or even a video. This […]
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You may have heard the news last week about Google changing the layout of their Places pages, affecting reviews from 3rd party websites like Yelp, InsiderPages, CitySearch, and others. We wanted to take a moment to clarify what this change is all about, and how it may affect your practice. First, a little history on reviews with Google Places. In […]
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Issaquah, WA dentist Dr. Besharati of Highlands Dentistry stopped by the Sesame offices this week to meet the Search Team and take a tour. Social Networking Specialist Kelsey Sampson sat with Dr. Besharati to discuss his beautiful new website and social networks. Dr. Besharati and his wife Dr. Araghi are excited to use their new online tools to build great […]
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These days, having only a website to attract new patients just isn’t enough. Your practice must engage with current and prospective patients on their turf. In an age where more than 750 million people are active users on Facebook, and two billion daily video views on YouTube, social networking simply cannot be ignored any longer. There is an enormous opportunity […]
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Mark Hartley of Pennwell Dental Group recently interviewed Diana Friedman, CEO of Sesame Communications, discussing the challenges a dental practice faces in meeting a patient’s expectations in the online world. The accepted standards in patient preferences have changed with the advent of the Internet. Patients are increasingly relying on online technologies to search for information and communicate with their dental […]
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81% of Americans between the ages of 30-49 are online daily. These individuals include both your existing and potential new patients, making your practice’s visibility online more important than ever. Sesame recently sponsored a whitepaper co-authored by Dr. Lou Shuman, president of Pride Institute, and Diana Friedman, Sesame’s Chief Executive Officer. The article explores the online consumer landscape today, and […]
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